AvidThink was formed in the fall of 2018 as an independent research and analysis company focused on technology infrastructure. Prior to that, AvidThink had operated as SDxCentral Research, part of SDxCentral.com, a leading technology media publication.
AvidThink takes a different approach to market research and analysis, ensuring that we always explore the “why” and “so what” of new technology approaches, instead of just covering the “what”. Blending both business and technology angles of the impact of new infrastructure technologies, our analysis has proved equally useful to both business and technology leaders.
AvidThink engages with a pool of contributing analysts, each an expert in a specific domain, to ensure that our reports have unique and original contributions. Our reports have received accolades from industry insiders who often comment on the accuracy of information and value of the insights captured within our research reports.
Services and Products
AvidThink primarily focuses on creating original reports that aim to educate the market on specific aspects of cutting-edge infrastructure technology. In partnership with SDxCentral, AvidThink offers its popular Research Briefs, each a five-page thematic research piece designed to be easily-consumed by readers. For a deeper dive, these can be paired with an Analyst Webinar on the same topic, hosted by our analysts.
Clients can commission extensive, customized research reports and request custom research based on their specific requirements.
We provide consulting services to assist technology clients in their go-to-market efforts, or provide insights to end-users on how best to evaluate, select, and deploy the latest in technology infrastructure.
AvidThink was previously part of SDxCentral, which was founded in 2012. SDxCentral’s research team have been active since 2013, publishing well-received reports initially covering SDN, then NFV, with subsequent research broadening to include security, IoT, 5G, edge computing, containers and cloud.
Over the last 5 years, over 110,000 copies of research reports produced by AvidThink have been downloaded from SDxCentral.com by 40,000 unique members of the technology infrastructure ecosystem. AvidThink aims to continue the mission to publish high-quality research reports focused on the same areas, while exploring new form factors and mediums to improve our reach to our readers.